Google and Facebook Battle Moves to Mobile While HTML5 Gains Speed – Appcelerator/IDC Mobile Developer Report 2012
Appcelerator and IDC surveyed 2,173 Appcelerator Titanium developers from January 25-27, 2012 on their plans and development priorities,and to further explore those answers, did a follow-up survey of 484 of these respondents between February 21-23. The surveys focused on their plans and perceptions around HTML5, social capabilities, and developers’ priorities for 2012 compared to 2011.
Key findings reveal that HTML5 will play a growing role in the mobile apps space in 2012, with 79% of developers saying they plan to integrate some HTML5 into their mobile apps that they build this year. This quarter’s survey also uncovered very different perceptions among developers regarding the emerging social battle between Facebook and Google. Thirty-nine percent (39%) of developers say that the network effects of Google’s broad range of assets are more important to their social strategies in 2012 than Facebook’s social graph. This relatively high indexing of Google against Facebook is striking given Facebook’s nearly 900M users and the excitement surrounding its pendingIPO.
Finally, developers continue to move toward a maturation of their mobile strategies: in the direction of Acceleration and Innovation and away from the initial stage Exploration. (For more information about the Mobile Maturity Model, visit the Q1 2011 Mobile Developer Report. This quarter’s survey underscores that 2012 will indeed mark key shifts in platform strategies, how social will be leveraged, and how fast we may see those change